Brush & Bliss
Brush & Bliss is a personal branding project for a small business that specializes in digital paint by numbers. The goal of the brand was to be fun and bright, but also sophisticated and elegant. Bold colors were chose along with fine ligature serif fonts to bring the duality of the brand to life. Many graphic assets were created to allow the brand to have variety in their branding assets with consistency.
The creation of the mood board kicked this project off.
The mood board helped determine the font choice and the color palette for this project. Images were chosen to help align the graphics with the desired brand identity.
On to the Brand Design
Aligning with the brand goals and mood board, I created an exciting brand with design assets that can be used in various ways, such as on an Etsy profile, packaging, and social media. The branding is clear and well-defined.